Airfix puts together Doctor Who deal

Brand boosted by BBC Worldwide agreement to produce a line of models based on the hit TV series.
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Airfix is looking forward to a boost in its fortunes after inking a deal with BBC Worldwide to licence a range of Doctor Who models.

These will be the first products created since train set maker Hornby saved the modelling kits firm from collapse during summer 2006.

Model enthusiasts will be able to create their own Doctor, his companion Martha and an eight-inch Tardis. This will contain a chip, making it the first Airfix model in the company's history to feature light and sound effects.

Frank Martin, CEO of Hornby Hobbies, commented: "I was never in any doubt that Airfix was the right fit for us and that we could bring it back to life. We always felt there was great potential for the brand to reach out to today's youth.

"Doctor Who's resurgence on our screens has been a massive hit with families around the country and it seemed a perfect fit for our vision for Airfix."

Airfix will also continue to create and produce traditional military models, as well as the Doctor Who themed models.

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