Airfix puts together Doctor Who deal

Brand boosted by BBC Worldwide agreement to produce a line of models based on the hit TV series.
Publish date:
Social count:

Airfix is looking forward to a boost in its fortunes after inking a deal with BBC Worldwide to licence a range of Doctor Who models.

These will be the first products created since train set maker Hornby saved the modelling kits firm from collapse during summer 2006.

Model enthusiasts will be able to create their own Doctor, his companion Martha and an eight-inch Tardis. This will contain a chip, making it the first Airfix model in the company's history to feature light and sound effects.

Frank Martin, CEO of Hornby Hobbies, commented: "I was never in any doubt that Airfix was the right fit for us and that we could bring it back to life. We always felt there was great potential for the brand to reach out to today's youth.

"Doctor Who's resurgence on our screens has been a massive hit with families around the country and it seemed a perfect fit for our vision for Airfix."

Airfix will also continue to create and produce traditional military models, as well as the Doctor Who themed models.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.