Former Sony Pictures Consumer Products EVP, Al Ovadia, is to oversee the marketing for TNA Entertainment's TNA Wrestling brand.
Ovadia has over 20 years of experience in the TV, marketing and licensing industries. As well as Sony Pictures, he has worked at 20th Century Fox and NBC Television, working on such properties as Spider-man and The Simpsons.
"I couldn't be more thrilled to be joining Dixie and the terrific team she has assembled at TNA Wrestling," said Ovadia. "TNA is the fastest growing sports entertainment company in the US and I am hopeful that I can help accelerate that growth even more so in the coming years."
Dixie Carter, TNA president, added: "Al's experience and foresight in the industry will be indispensable as we move forward to take TNA Wrestling to the top of the entertainment world."