Gardener and TV presenter Alan Titchmarsh is now appearing on a selection of seeds, flowers, vegetables and herbs from Thompson and Morgan.
The products are available to buy online now and are set to appear on shelf later this month.
The deal is part of a licensing agreement between ITV Studios Global Entertainment Consumer Products, the TV personality himself and production company Spungold.
Alan Titchmarsh said: "These are all the plants that I grow, or would like to grow in my own garden – if I could squeeze anything else in."
Jean-Philippe Randisi, EVP Consumer Products, ITV Studios commented: "With a long and distinguished history in the development and distribution of high-quality seed products, Thompson & Morgan is a perfect partner for the Alan Titchmarsh brand. We’re thrilled to have them on board and confidently expect to be able to announce many more licensing deals for this fast-growing brand throughout the coming year.”
Paul Hansord of Thompson & Morgan added: "Alan Titchmarsh is a name known and trusted throughout the UK and ideal for this exciting new range of seeds and plants. We are delighted to be working with a brand associated with both broadcasting and gardening excellence."