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Ali to become greeting card star - Licensing.biz

Ali to become greeting card star

Boxing legend to be featured on a range of 'inspirational and motivational' cards from American Greetings.
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American Greetings has secured a selection of images and famous quotes from boxer Muhammad Ali for a new line of greetings cards in the US.

The deal with Muhammad Ali Enterprises will see a collection of eight cards launching in the States in January 2008, just ahead of Black History Month in February.

In the range will be birthday, thinking of you and anytime designs featuring iconic photos of Ali, coupled with some of his most recognised and repeated quotes.

"It is truly an honour to work with such a respected and revered person like Muhammad Ali," said Paul Palmer, director of ethnic card marketing at American Greetings. "It's a natural fit for Ali to be the focal point of cards that inspire and motivate others to reach their goals, persevere through hardship and celebrate their many accomplishments in life.

"The cards truly capture his spirit and determination in a way that moves others to strive for greatness in much the same way that The Greatest of All Time has done throughout his life."

Ronald DiNicola, president and CEO of Muhammad Ali Enterprises, added: "We are very proud of this licensing agreement with American Greetings. Muhammad Ali has given us some of the most memorable moments of our time, so it is a natural fit for us to join with the worldwide leader in commemorating special moments."

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