Alligator snapping up new deals

Children?s book publisher and creative play specialist looking to enter new categories.
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Following success within the pre-school and movie sector, Alligator Books is looking to further develop its portfolio of licensed product – beginning its search at last week’s Brand Licensing Europe.

The firm has seen solid growth in its pre-school, tween and movie categories with products including colouring and activity books, stickers and magnets flying off the shelves.

Peppa Pig and Bob the Builder have been particular success stories within pre-school, while top selling movie-related product has focused on Iron Man, Indiana Jones and The Incredible Hulk amongst others.

“We’re finding that the pocket money price point of our books and creative play products appeals to parents and retailers more now than ever,” said Andrew Rabin, sales and publishing director at Alligator. “Kids can enjoy hours of interactive fun costing their parents just a few pounds.”

Neil Rodol, commercial director of Alligator, added: “Licensed brands form the cornerstone of our business. We’ve consciously signed a wide variety of licences from perennial franchises to television and movie properties ensuring that we have a constant revenue stream across all categories.”

To help with its push further into licensing, Alligator has appointed specialist communications agency License to PR to coordinate its trade and business to business communications.

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