Alligator snaps up new Scooby lines

Creative play licence extended for popular Warner Bros property.
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Alligator Books has renewed its creative play licence for Scooby-Doo with Warner Bros Consumer Products for another three years.

The firm's range of products includes Mystery Activity Packs, sticker and stencil sets, Paint by Numbers, Carry Along colouring sets, sticker boxes, magnets and Make-a-Scene sets, while it will also be looking to develop new products for the line.

Neil Rodol, commercial director at Alligator, commented: "Scooby-Doo's enduring popularity has made it one of our best selling creative play licences and we are extremely pleased to be renewing this licence with Warner Bros Consumer Products UK."

Alligator regularly participates in cross-divisional activity with other Scooby-Doo licensees to boost its products. For example, it recently contributed to the Easter retail promotions in the consumer press for the character and also took part in joint promotions with the Scooby-Doo and the Pirate Ghost: Live on Stage, the upcoming Warner Home Video release of Scooby-Doo and the Samurai Sword on DVD and Green's Scooby-Doo Cookie kits.


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