Alligator snaps up seasonal haul - Licensing.biz

Alligator snaps up seasonal haul

Children's book publisher rolls out line of branded products in time for Christmas.
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Children's book publisher and creative play specialist Alligator Books is readying its Christmas lines, which will include a host of licensed characters including Dora the Explorer, Thomas & Friends, Scooby-Doo, The Simpsons, Noddy and Disney Princess.

Available in large (six crackers, £3.99) and mini sizes (six and 12 crackers, £2.99) at Toys R Us, Wilkinsons, The Works and Claire's Accessories, the Celebration Crackers will feature all of the key characters mentioned above.

In addition, Alligator also has a variety of books and stocking fillers in its portfolio including the Christmas Activity Pad (£1.99) which includes colouring, drawing, copy colour and wordsearches, the Christmas Jumbo Colouring Book (£3.99) and The Night Before Christmas Pop-Up Story Books (£3.99).

Kenley's, part of the Alligator group, meanwhile, has a line of licensed and seasonally branded gift bags and boxes.

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