Alligator snaps up two more

Ben 10 and Camp Rock licences join the growing firm's portfolio.
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Alligator Books is continuing to add popular licences to its portfolio - this week revealing deals for Cartoon Network's Ben 10 and Disney's Camp Rock.

The two-year deal with CNE will see Alligator produce a variety of interactive formats including magic painting books, colouring sets, poster art sets, carry packs, sticker boxes and slim magnet sets for Ben 10.

The range will launch in January 2009.

"We are delighted to welcome Ben 10 into the Alligator Books family," said sales and publishing director, Andrew Rabin. "It's a happy conincidence that our Ben 10 product range will launch to coincide with the new television series. We're confident that this heightened level of consumer awareness will secure Ben 10's place as an Alligator Books bestseller."

Meanwhile, Alligator Books will initially be producing 3D stickers, slim magnets and sticker fun formats for Disney's Camp Rock. Product is currently being designed and will be available at retail in February 2009.

"Like many other licensees, we had such a positive experience with High School Musical that we didn't think twice about signing the deal for Camp Rock," said Neil Rodol, commercial director at Alligator.


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