Almost Naked Animals Swapit campaign a success - Licensing.biz

Almost Naked Animals Swapit campaign a success

Lisle to extend its promotion on the kids swap shop website.
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Lisle International Licensing has announced that the Almost Naked Animals gaming area on Swapit will continue after it achieved 'unprecedented success and popularity' on the swap shop website.

Launched in May, the branded Almost Naked Animals area of the site includes a game called Duck Race. Swapit’s 800,000-plus users could win Swapit points by playing the game.

Commenting, Gayle Tarrant of Lisle International said: “We are delighted that the Almost Naked Animals Duck Race game has been so successful, it is a true testament to the appeal of the property with children of the core age group. The sites 800,000 users is made up of both boys and girls aged 6-18 years so is the ideal platform for us to promote this fantastic brand.”

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