Amazing launch for Copyrights

Worldwide licensing programme kicks off for Amazing Baby brand.
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The Copyrights Group has agreed a deal with The Templar Company to handle the worldwide (excluding US/Canada) merchandising rights for the award-winning publishing property, Amazing Baby.

First published in May 2003, the series has notched up sales of 1.5 million in the UK. The combination of black and white photographs, distinctive design and contemporary icons has proved popular with parents, while education research has shown that time spent with babies reading and talking is important for future linguistic development.

The line already includes baby toys - developed by US-based Kids Preferred and distributed in the UK by Rainbow Designs.

"The Amazing Baby brand already has a good profile with consumers who love its contemporary look and educational philosophy," said Nicholas Durbridge, Copyrights' CEO.

"We are really pleased to have been chosen to represent the brand, which has a clear appeal with both a pre-school and lifetsyle orientated audience. A style guide is already in development which will generate creative applications of the brand across a number of licensing categories."

Richard Scrivener, Templar's commercial and operations director, added: "We are delighted to be working with Copyrights. The Amazing Baby brand has great potential which I am convinced we can realise in the coming years. It has a hip, fresh and contemporary feel that offers something different to today's parents and their babies."

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