AMBI Group is teaming up with toy firm Funko as part of the company’s new in-house brand partnership division.
The new division will develop and back marketing and licensing integrations for company-owned IP derived from its movie and TV portfolio.
As part of the deal, Funko will develop merchandise inspired by the classic film, Donnie Darko, which will include Pop! Vinyl Figures and Pocket Pop! Key Chains, which will be introduced in 2017.
Andrea Iervolino. owner of AMBI Group, said: “Donnie Darko has such a rabid cult following and we certainly want to keep fans engaged. Partnering with Funko, who are amazingly creative and great at what they do, makes all the sense in the world for us.”
Marketing executive Keith Snelgrove has been appointed to head of global brand partnerships for AMBI Group and will run the new division.
“We view branded integrations and partnerships based on our IP as a key avenue for expansion as we move ever closer to realising our goal of creating a fully-fledged, global studio on par with the industry leaders,” added Iervolino.
“We are very fortunate to have Keith on board to lead this new division. There are few in the industry who can match his knowledge and successful track record as a marketing pioneer and innovator across all entertainment platforms. His expertise and guidance will be invaluable in growing the new division.”