American Greetings Properties has appointed Starbright SRL to be its licensing representative in Italy for its Care Bears and Twisted Whiskers brands.
"Care Bears and Twisted Whiskers have brought smiles and laughs to children across the globe and we're thrilled to work with Starbright to continue this effort," said Carla Silva, VP of global licensing at AGP.
"As AG continues to strengthen its global presence, we look forward to working with Starbright to develop a full scale licensing programme in Italy. We are confident that their dedicated work, unique vision and creativity will bring fantastic opportunities for both brands."
Giada Paterlini, MD at Starbright, added: "We're honoured and enthusiastic to be representing Care Bears and Twisted Whiskers in Italy. Care Bears are one of the most appealing pre-school properties of all time, whose values and features render it a modern and classic at the same time."