American Greetings Properties has hired two new licensing agents in Russia as it looks to build its presence in the territory.
RIO Licensing will represent Care Bears for AGP and worldwide licensing agent Cookie Jar, while Megalicense will handle Twisted Whiskers.
Both firms will be presenting the respective brands at Licensing@Russia this week in Moscow.
"We've been very focused on expanding our presence in Russia, which has been met with great success, including the addition of these two great licensing agents," said Carla Silva, VP of global licensing for AGP. "Both the lovable, huggable Care Bears and hilarious, wacky characters of Twisted Whiskers transcend continent and language - it's no wonder that we have such a strong fan base around the world."