American Greetings takes classic brands to Asia and Australia - Licensing.biz

American Greetings takes classic brands to Asia and Australia

Strawberry Shortcake and Care Bears to see new merchandise and character appearances.
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AG Properties is building the profile of two of its classic brands - Strawberry Shortcake and Care Bears - in Asia and Australia as part of its global brand strategy.

New licensing agreements in Japan and Thailand will introduce a range of apparel and back to school items, while Australia and New Zealand will see Strawberry Shortcake in live events and character appearances in malls, schools and other event venues.

Along with MindWorks Entertainment, AGP will welcome two new apparel lines from Wakaba and Minoya in Japan for the Care Bears. Meanwhile, in Thailand, agent Medialink has signed MT Favourgift, one of the country's leading stationery manufacturers. Pong Intouch is also on board.

In Australia and New Zealand, AGP will introduce a range of live event activities for Strawberry Shortcake from The Entertainment Store.

"There are fans of Strawberry Shortcake and Care Bears in every corner of the globe and these new agreements are part of our ongoing strategy to introduce new ways to experience these beloved brands," said Carla Silva, VP of global licensing for AG Properties.

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