Amscan acquires The Christy Group - Licensing.biz

Amscan acquires The Christy Group

US party goods company takes charge of dress-up specialist, plus German balloon producer, Riethmuller.
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Party goods specialist Amscan has significantly bolstered its business, acquiring dress-up firm The Christy Group and Riethmuller, the balloon producer.

According to reports, the deal effectively doubles the size of Amscan's international business.

"The companies bring us something - in costumes and latex balloons - we have never manufactured ourselves," SVP Mark Ashcroft was quoted as saying. "And, importantly, the acquisition of Riethmuller gives us a significant presence in China and Malaysia.

"It also adds to our growth intiatives in continental Europe markets and strengthens our product position, credibility to acquire key licences and share with retail partners."

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