Androni Giocattoli signs Puppy in my Pocket

The outdoor specialist has licensed the Giochi Preziosi property for a range of branded beach toys.
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The two-year agreement is for the Puppy in My Pocket: Adventures in Pocketville property, across Europe excluding Italy.

Androni Giocattoli’s initial line will include buckets and spades, watering cans, vehicles and wheel barrows. 

Adding to this, Mario Androni, general manager of Androni Giocattoli, said: "The Giochi Preziosi Group is a great licensor to work with. The new Puppy in My Pocket: Adventures in Pocketville toys will be a fantastic addition to our portfolio and we look forward to the forthcoming years."

Graziano Delmaestro, licensing director for Giochi Preziosi, said: "Androni Giocattoli is renowned for high quality beach t oys and we are confident that children and parents will be happy with the new range."


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