Animal Planet's matching campaign returns - Licensing.biz

Animal Planet's matching campaign returns

The month-long campaign sees participating partners compete to earn the matching funds that come from the sale of Animal Planet products.
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Animal Planet’s Reach Out. Act. Respond’s (R.O.A.R.) fifth annual campaign kicked off on 14th September, with seven organisations competing for dollar-for-dollar matching contributions on consumer donations up to $100,000.

During the month-long campaign, the participating partners compete to earn the matching funds that come from the sale of Animal Planet products, which are available at retailers nationwide.

This year, seven partners return to the campaign including David Shepherd Wildlife Foundation, Earthwatch, EQUUS Foundation, Jane Goodall Institute, National Wildlife Federation, Petfinder Foundation and Villalobos.

In addition to competing for the $100,000 in matching funds, each organisation is also in the running for five $4,000 bonuses. This year’s bonus categories include: Most Dollars Raised, Most Unique Number of Donors, Most Traffic to the Project Page, Loudest ROAR – Judge’s pick and Fan Favorite.

Hosted by GlobalGiving, an NGO that connects donors with grassroots projects around the world, the matching campaign runs for four weeks and encourages consumers to visit the website to donate to the overall R.O.A.R. cause or directly to the partner charity of their choice.

The GlobalGiving platform allows consumers to align with individual campaigns and follow the direct impact of their donations to a cause. You can track the current donations leaders by visiting the website here.

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