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AohK adds duo to Driver Dan programme - Licensing.biz

AohK adds duo to Driver Dan programme

Puzzle and games firm Ravensburger and apparel company TDP Aykroyds join portfolio.
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Two new partners have joined the stable for Twofour54 property, Driver Dan's Story Train.

Aoh!K Commercial, the UK representative for the brand, has sealed a deal with games and puzzles firm, Ravensburger. The company has the UK puzzle and non-electronic board game rights for the brand, with an eye towards extending distribution into other key territories over time.

Ravensburger will aim to launch a number of Driver Dan items in late 2011.

Meanwhile, TDP Aykroyds has picked up the sleepwear and underwear categories.

Existing Driver Dan licensees include Golden Bear (master toy), Macmillan (publishing), MV Sports (wheeled toys) and BBC Worldwide Magazines.

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