Apparel deal for Natural History Museum - Licensing.biz

Apparel deal for Natural History Museum

Line of pyjamas, bedding and curtains to be rolled out following deal with Next.
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The Natural History Museum has extended its licensing drive - securing a deal with NEXT to create a range of boys pyjamas and co-ordinated bedding and curtains.

The agreement builds on the success that Marks & Spencer has enjoyed with its produdtc line based on the Museum's dinosaurs.

Jeremy Ensor, head of retail and licensing, said: "The Museum will have a strong presence in the High Street this Christmas, with our scientific ranges being sold in WH Smith, Boots and Argos and it is part of our strategy to be featured in quality multiple retailers.

"Our brand is strong, authentic and flexible and each product is checked for accuracy by our scientists which gives retailers confidence in the licence. We expect to expand our direct-to-retail licences further."

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