APPAREL MONTH: 4Kids praises young fashion talent

Firm ties with RTI and New York Zero for special Teenage Mutant Ninja Turtles competition.
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To help mark the 25th anniversary of the Teenage Mutant Ninja Turtles, 4Kids Entertainment has teamed with RTI's licensing department, the Istituto Marangoni and fashion brand New York Zero to create a special competition.

Open to students of the Istituto Marangoni in Milan, the project involves the design and creation of a line of clothing for men and women inspired by the Turtles.

Each item - two sweatshirts, one long sleeved shirt, one short sleeved t-shirt and one accessory - must be designed in full colour, while the students must also design labels and ideas for the packaging.

The designs will be judged and the winner selected by a panel of experts from the fashion, cartoon and television industries.

The winner will have the chance to have their name appear on a limited series apparel collection, produced by fashion brand New York Zero.

"We are very pleased to bring together these prestigious partners to create a competition for fashion students," said Sandra Vauthier-Cellier, MD of 4Kids. "The Turtles present and interesting challenge for the fashion conscious and we're pleased that the project will reward a highly talented individual with a prize and a great opportunity to be associated with the New York Zero fashion brand."

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