APPAREL MONTH: Aardman signs Smith & Brooks for Bloodhound Project

Licensee to create wide range of clothing for Aardman's new third party venture.
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Apparel licensee Smith & Brooks has come on board with Aardman Rights for its new third party property, Bloodhound Project.

Smith & Brooks will be creating daywear, swimwear, headwear, outerwear, nightwear and underbrand for the brand, due to launch in spring/summer 2012.

MD Mark Segalov - pictured above with Aardman's Laura Daniel, Richard Noble OBE from the Bloodhound Project and Smith & Brooks brand and licensing director, Susan Stanley - said: "We believe the Bloodhound Project has all the key elements that our retail partners and ultimately the consumer want to support. By wearing the clothing that endorses the Bloodhound, they will feel part of the team."

Smith & Brooks joins Hornby, which has been signed up for a series of replica models.

Sean Clarke, head of Aardman Rights, added: "We're really pleased to have Smith & Brooks on board for apparel and to have cemented two really strong partners for the project in such quick succession. I am pleased to say we have had strong interest in the Bloodhound Project and we're looking forward to announcing more major partners shortly."


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