The Care Bears are set for a major boost in the apparel sector, with American Greetings Properties and its Japanese agent Mindworks Entertainment, sealing a key DTR with Uniqlo.
The deal will see women's and children's classic Care Bears t-shirts introduced to over 800 stores in Japan, in addition to 150 more worldwide.
This will mean that the brand's apparel business will be bolstered in places including China, Hong Kong, Korea, the US, the UK, France, Russia, Taiwan, Macau and Singapore among others from April.
AGP and Mindworks have now secured more than 20 licensees in Japan.
"We are thrilled with the work that Mindworks has been doing on behalf of the Care Bears in Japan and look forward to providing Uniqlo with some great new products to excite their shoppers," said Carla Silva, VP global licensing at AGP. "This new apparel line will appeal to Care Bears fans both old and new, and we are very excited about this opportunity to work with such great agents and retailers."
Kensuke Kondo, president of Mindworks, added: "We are certain that Uniqlo will enhance the Care Bears brand in Japan and around the world."