Moda International Marketing has inked another deal for its client, The Henry Ford, this time with Bell Ranger Apparel.
The firm will create a line of apparel - including t-shirts, fleeces, headwear, bags and accessories - using imagery and other graphics from The Henry Ford photo archive.
"The Henry Ford's unparalleled archives and collections are considered to be the finest ever assembled documenting the American Experience," said Terri Anderson, senior director of national retail sales.
"Our photo archive, in particular, is a treasury of images that reflect every day life in America. We are extremely excited about partnering with Bell Ranger and sharing these images with the rest of the world through a unique and creative apparel collection."
Michelle Alfandari, president of Moda, added: "The Henry Ford is an authentic American brand. It is about the best of America."