APPAREL MONTH: Ben & Holly push gathers pace

Ranges from key licensees launching in July; E1 now seeking partners for phase two roll out.
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Merchandise for E1 Entertainment's Ben & Holly's Little Kingdom will be launching at retail from July, with apparel lines forming a key part of the phase one push.

Cooneen and Misirli will be producing nightwear, underwear and socks, while Cohen & Wilks will have a range of clothing covering t-shirts, sweatshirts, knitwear, trousers, jeans, shorts, shirts, dresses, skirts, rainwear, jackets and swimwear.

In addition, Trademark is producing bags and umbrellas.

The initial ranges will be generic or girl-focused, with designs bringing Princess Holly to the fore and decorated with elements that reflect her world, such as magical starbursts, flowers and butterflies.

Boy specific product will follow once demand builds.

E1 - which is expecting Ben & Holly to be one of the leading properties in the toddlers' apparel sector this autumn/winter - is now looking for partners to create accessories and footwear for the phase two launch in spring/summer 2011.

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