APPAREL MONTH: Danger Mouse lines hit retail

Licensees including Knitmania, Somerbond, Cooneen and Chunk to roll out new ranges for FME brand.
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The beginning of 2010 has seen a redesign of the Danger Mouse style guide, and FremantleMedia Enterprises is now expecting success as a number of apparel lines hit retail from various licensees.

Insight Design Concepts worked on the style guide, which now includes numerous additional poses for Danger Mouse and his sidekick Penfold. New sports themes have also been added which see the characters playing football, cycling and swimming among other activities.

Knitmania UK (t-shirts and sweatshirts for men, women and children); Global Licensing (t-shirts/sweatshirts for adults); Somerbond (nightwear/underwear for men and women); Cohen & Wilks (outerwear/leisurewear for boys and girls); Cooneen (nightwear/underwear for boys and girls); and Chunk (vintage t-shirts, sweatshirts and polo shirts) will all be incorporating new designs into their apparel ranges.

Retailers carrying the lines will include Topshop, Topman, Next, Mothercare, Asda, New Look, Bank and Urban Outfitters.

In addition, the licensing programme continues to expand within the UK and internationally. For example, Smiffy's has licensed dress up costumes and accessories for adults and kids in Australia and New Zealand.

FME us also seeking partners in calendars, gifting lines, housewares and stationery.


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