APPAREL MONTH: Disney rolls out Alice-inspired fashions

New York's Bloomingdale's to feature special in-store exhibit and window displays.
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Disney has unveiled its collection of apparel and accessories inspired by the forthcoming Tim Burton version of Alice in Wonderland.

DCP has collaborated with jewellery designer, Tom Binns; fashion designer Sue Wong; and Swarovski to create a line that aims to bring the film and characters to life.

The firm is teaming with Bloomingdale's flagship store to create one of a kind window displays. These will feature props from the film and highlight a selection of items from the designer line, including Sue Wong for Walt Disney Signature dresses and Tom Binns for Walt Disney Signature jewellery. The windows will be complemented by a special exhibit in the contemporary sportswear department, which will feature select costumes and props.

In addition, seven Bloomingdale's stores across the US will have special signage and video screens which will play behind the scenes footage and select bonus material.

"The arresting settings and characters in Tim Burton's interpretation of Alice in Wonderland provided great inspiration and have made it possible for us to work with this renowned group of designers to create a truly unique collection of lifestyle products that will continue to position Disney at the forefront of fashion trends," said Pam Lifford, executive VP, global fashion and home, at DCP.


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