APPAREL MONTH: DQE signs TV Mania in France - Licensing.biz

APPAREL MONTH: DQE signs TV Mania in France

Licensee to produce apparel and accessories for the Jungle Book in territory.
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TF1 Enterprises and DQE have granted TV Mania the rights to produce apparel and accessories for the Jungle Book in France.

The two-year deal will include t-shirts, jackets, swimwear, fleeces, shorts and socks among other items. TV Mania also has the rights for retailing in France and Benelux.

"TV Mania is delighted to work on such a classic property, and with the innovative twist of DQ Entertainment, it will be a success," said Monika Albers, European licensing manager at TV Mania.

Tapaas Chakravarti, chairman and CEO of DQE Group, added: "TV Mania is one of the strongest players for apparel merchandise in Europe. This collaboration is going to be strategically very important for us as we seek to further monetise this classical property."

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