APPAREL MONTH: Fashion brand licensing

Fashion category expert shares his view on how brands in this sector can overcome the pitfalls and succeed in licensing.
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I have just spent the past three days in Las Vegas for the Magic, Project, Slate & Pool trade shows. Leading into the show, everyone I spoke to was bracing themselves for a bad market.

Major retailers were not travelling and Magic had downsized their show floors, removing the south hall completely. I even had someone apologise in advance for me wasting an airfare on coming.

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