APPAREL MONTH: Fox launches Simpsons fashion line - Licensing.biz

APPAREL MONTH: Fox launches Simpsons fashion line

Firm partners with High Street fashion retailer Bershka for new collection of tees.
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20th Century Fox just keeps adding partners to The Simpsons licensing programme - this time welcoming High Street fashion retailer Bershka, which will be launching a spring/summer collection of girls t-shirts throughout its stores in March.

The new deal spans 36 countries across the UK, Europe, Middle East, Eastern Europe and Latin America.

Targeting female teens and young adults, the limited edition t-shirt range will consist of three SKUs featuring Bart, Lisa and Maggie Simpson. The printed t-shirt designs will incorporate an extra fabric application to the character's clothes.

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