APPAREL MONTH: Gossip Girl collection heads to Miss Selfridge

WBCP seals deal with teen fashion chain for dresses inspired by lead female characters.
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Warner Bros Consumer Products has signed a deal with Miss Selfridge which will see it launch a collection of Gossip Girl dresses.

The teen High Street fashion chain has created a collection of eight dresses based on the styles of the four female lead characters in the popular US series - Serena van der Woodsen, Blair Waldorf, Jenny Humphrey and Vanessa Abrams.

The range has been inspired by the designs of Gossip Girl costume designer, Eric Daman.

The collection - which wlll include a leopard print boho maxi dress and a black body con bandage dress among other items - will launch in Miss Selfridge stores nationwide and online from the end of April. Prices start from £39.

It will be supported by an integrated marketing campaign that will include extensive in-store backing, plus a PR drive.

Additionally, Daman will be hosting a video series discussing the characters' style, documenting his inspiration for their wardrobe and showing how fans can created their own Gossip Girl-inspired look using the Miss Selfridge collection.

"We're incredibly excited to be working with Warner Bros Consumer Products on the launch of the UK's first official Gossip Girl fashion collection," said Yasmin Yusuf, creative director at Miss Selfridge. "We know our customers love Gossip Girl as much as they love fashion; this collaboration is perfect for Miss Selfridge."

Paul Bufton, general manager of WBCP UK, added: "Fashion is intrinsic to Gossip Girl and a key ingredient in the continued popularity of the series. Miss Selfridge has created a collection that is true to the ideals of the show and one that young women will aspire to own.

"We're certain it will be a commercial success and the beginning of a long-term relationship with the retailer."

Season three of Gossip Girl resumes on ITV2 on March 10th.


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