APPAREL MONTH: Marvel teams with NBA for co-branded lines - Licensing.biz

APPAREL MONTH: Marvel teams with NBA for co-branded lines

Exclusive collection of merchandise featuring NBA team logos and super heroes launching.
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Marvel Entertainment and the NBA are joining forces for a new exclusive co-branded apparel and accessories line.

The merchandise will mix NBA team logos with super heroes from the Marvel Universe, including Spider-man, Iron Man and Captain America.

The collection will launch with headwear and apparel, including t-shirts and sweatshirts by C-Life and headwear by New Era. It will eventually expand into other categories such as sporting goods and novelty items.

"We are excited to launch this partnership with the NBA, whose fan base and retail distribution channels provide a great opportunity to expand the reach and exposure of our brands," said Paul Gitter, president of consumer products for North America at Marvel.

Vicky Picca, SVP of licensing and business affairs, NBA Global Merchandising, added: "The NBA is filled with highlights as amazing as the feats of Marvel's storied characters. Given the awe-inspiring attributes of our brands, the combination of our teams and premier Marvel characters is a perfect fit."

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