APPAREL MONTH: Mighty Fine readies for Magic

Design studio set to debut new product in its juniors, men's and toddler labels.
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Los Angeles-based design studio Mighty Fine is heading to Magic Marketplace in Las Vegas next week with the intention of debuting various new products in its junior, men's and toddler collections.

The newest line - Imaginary People - will headline the firm's showcase. Hitting US stores from this month, the range is a collection of junior knit tops incorporating fictional characters into each style. These will include Hershey's and Teenage Mutant Ninja Turtles, while Ugly Dolls and Dr Seuss will also join the line-up.

"Imaginary People is a perfect example of our ability to create a fresh product assortment by adding a pop-culture twist to beloved characters and American icons," explained Mighty Fine's marketing director, Sara Scargall. "Imaginary People's meticulous attention to detail and innovative treatments provide a 'boutique' collection without the high price points."

In addition to this, Mighty Fine will also be showcasing the latest designs in its Public Library, Trash & Luxury, Mustache Brigade, Mini Fine and Disney Couture Baby ranges.


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