APPAREL MONTH: Oysho launches Calimero line - Licensing.biz

APPAREL MONTH: Oysho launches Calimero line

Spanish fashion retailer rolls out lingerie and underwear featuring character.
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A retro style underwear collection featuring the Calimero character has launched across branches of Spanish fashion chain Oysho.

The deal was reached by Edebé Licensing, the agent for Calimero in Iberia, and brand owner Calidra BV.

The lingerie and underwear collection features the chick - known for carrying an egg shell on its head - in a range of retro styles, to target an adult audience.

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