APPAREL MONTH: PopPixie launches clothing push

Fashion partners already on board in Italy, France, Spain, Portugal and Scandinavia.
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Rainbow SpA is ready to move its new girls brand, PopPixie, into the apparel sector - already sealing deals in Italy, France, Spain, Portugal and Scandinavia.

In Italy, PopPixie outerwear for four to ten year olds is being created by Mirtillo. The company will develop up to 70 products per collection, beginning its roll out in spring 2011 and continuing through to 2013.

A similar plan is being developed by Carel in France and by Leomil in Spain, Portugal and the Nordics.

Linea G will also be producing branded footwear for Italy, Russia and Poland.

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