APPAREL MONTH: Stride Rite steps up Marvel programme - Licensing.biz

APPAREL MONTH: Stride Rite steps up Marvel programme

Footwear collection inspired by super heroes including Spider-man to launch in the autumn.
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Stride Rite Children's Group has inked a multi-year licensing deal with Marvel Entertainment to create a children's footwear collection featuring a variety of its super heroes.

The range - aimed at toddlers through to teens - will include athletics, sport and casual sandals.

The first product launch will be the Spider-man Web Slinger shoe, arriving for the 2011 holiday season across the US and Canada. Additional footwear from the collection will roll out throughout 2012.

Stride Rite will support the launch with an integrated cross-channel marketing campaign.

"Everyday kids inspire us to develop footwear that empowers them to move and use their imagination," said Jennifer Kretchmar, SVP of product creation for Stride Rite's Children's Group.

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