APPAREL MONTH: Taffy Dives into new deals

Apparel and footwear agreements signed for Dive Olly Dive.
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Taffy Entertainment has secured new apparel and footwear deals with Kids With Character and Wiesner Products for environmentally-conscious pre-school show Dive Olly Dive.

Kids With Character will market an extensive line of Olly-themed children's outerwear, swim and sportswear, t-shirts, hats, headbands and sunglasses among other items.

Meanwhile, Wiesner will create a complete line of athletic and beach footwear, boots, sandals, slippers and slipper socks.

"Dive Olly Dive is one of those timeless kids' series with universal appeal," said Charles Mizrahi, president of Kids With Character and Wiesner Products. "It has already gained a strong following among PBS Sprout viewers and we're excited to bring a variety of fun licensed products to kids and their caregivers."

Cynthia Money, president of worldwide consumer products and marketing for Moonscoop, added: "We look forward to seeing the innovative products they're developing for the ever growing number of Olly fans in the marketplace."


Taffy Entertainment

This year has seen Taffy sign several new deals and debut a number of shows ? all to critical acclaim. However, the firm?s president of worldwide consumer products and marketing, Cynthia Money, believes its biggest achievement to be the successful integration of the European and US-based consumer products teams into a stronger global organisation. And she has big plans going forward, too.

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