Environmental superhero Captain Planet is returning, with Turner CN Enterprises signing up EJF (Environmental Justice Foundation) for a line of apparel.
The vintage look range of clothing and accessories will hit stores from the summer in the UK and Ireland. In keeping with the spirit of Captain Planet, all production under the EJF licence will be to the 'climate neutral' Earth Positive standard, using organic fairly traded cotton and wind-powered factories.
The Captain Planet character premiered in September 1990, with the goal to educate and empower audiences to be environmental crusaders and help save the planet.
"Captain Planet is one of the most iconic cartoon superheroes," said Steve Trent, EJF executive director. "We're proud to be spreading this message to save the planet by using products made to the highest environmental and social standards, the sales of which will directly support our work tackling the root cause of environmental destruction and protecting both people and planet."
Graham Saltmarsh, UK licensing director at TCNE, added: "Consumers have the power to make a difference by asking retailers and manufacturers to provide sustainable solutions. Captain Planet is the perfect ambassador for this."