Apple teams with Hermès for new Apple Watch bands - Licensing.biz

Apple teams with Hermès for new Apple Watch bands

“Ours is a partnership born of parallel thinking and mutual regard - we share similar preoccupations, ever evolving and refining our design,” said Jonathan Ive, Apple’s chief design officer.
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Apple has partnered with Hermès for a range of new Apple Watch Hermès styles and bands.

The new collection pairs Apple Watch Series 2 with handcrafted leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the Clipper, Cape Cod and Espace Hermès models.

“Ours is a partnership born of parallel thinking and mutual regard - we share similar preoccupations, ever evolving and refining our design,” said Jonathan Ive, Apple’s chief design officer.

Pierre-Alexis Dumas, Hermès’ executive vice president, in charge of artistic direction, added: “We are united by the same vision, the uncompromising pursuit of excellence and authenticity, and the creation of objects that remain as relevant and functional as they are beautiful. This is a new step of our attelage."

The expanded Apple Watch Hermès collection includes a new style, the Double Buckle Cuff in Swift and Epsom calfskin leathers, inspired by a Hermès sandal design by Pierre Hardy.

Apple Watch Hermès will be available beginning Friday, September 23rd in Australia, Belgium, Canada, China, France, Germany, Hong Kong, Italy, Japan, Macau, Russia, Singapore, Spain, Switzerland, Taiwan, UAE, the UK and the US.

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