Arden and Ferretti join forces

Beauty products firm and Italian fashion designer ink long-term deal.
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Elizabeth Arden is to work on fragrance, skincare and cosmetics lines for Italian fashion designer Alberta Ferretti after signing a long-term global licensing deal with AEFFE.

The company will make and market the fragrance collections with creative direction for the scents to come from Alberta Ferretti. The firm is planning to launch the lines in the spring of 2009.

"Alberta Ferretti is an icon in the world of fashion design, and we are thrilled to be working with her to create a fragrance line that reflects the sensibilities of her style," said Scott Beattie, chairman and CEO of Elizabeth Arden.

"Adding the Alberta Ferretti name to our designer fragrance brands allows us to diversify our fragrance brand portfolio and strategically expand our reach of prestige fragrance distribution, particularly in the European fragrance market."

AEFFE manufactures and distributes a number of prestigious brands including the Alberta Ferretti collection, Philosophy di Alberta Ferretti, Moschino, Pollini and Jean Paul Gaultier.

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