Armani licenses hotel operation

Giorgio Armani awards Emmar Hotel & Resorts with long-term license to operate international group of hotels and resorts.
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At least seven hotels and three resorts within the Armani Hotels and Resorts collection are expected to open over the next ten years as part of the deal.

Emaar will be fully responsible for real estate, construction, management and operations while Giorgio Armani will oversee content, design and style, including interiors and amenities. Armani fashion, furnishing and beauty collections will also be incorporated.

The first hotel is already under construction and is expected to open by the first quarter of 2008. It forms part of the Emaar Properties’ Burj Dubai development and will include 175 guest rooms and suites.

Giorgio Armani (pictured far right) said the collaboration continues the strategy of building the “Armani universe”.

“This marks the beginning of a new chapter in the Armani story. In this our thirtieth anniversary year, I cannot think of a more energising prospect than bringing my philosophy of style and design to a collection of hotels and resorts.

“Today, more than ever before, fashion has expanded to encompass our way of life, not just how we dress, but where we live, which restaurants we eat at, which car we drive, where we go on holiday and which hotels we stay in. I strongly believe that for those people who enjoy the Armani fashion and home furnishings collections, there will be a real enthusiasm for the possibility to now stay at an Armani hotel or resort," Armani said.

Mohamed Ali Alabbar (pictured right), Emaar Properties chairman and director general of the Department of Economic Development, Government of Dubai said: “This is a symbolic moment for this collaboration. It signifies that all lights are green for 'go' on what is an ambitious and inspiring undertaking to create an innovative collection of luxury hotels and resorts in the world's most important travel destinations.

“I am happy to report that since our first announcement last year we have received a remarkable response from around the world and we have already made significant progress on identifying potential locations for some of our first openings,' he added.

Armani and Alabbar executed a formal contractual agreement in 2005 after signing a letter of intent to develop the collection in 2004.

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