ART & DESIGN MONTH: Choosing the alternative option - Licensing.biz

ART & DESIGN MONTH: Choosing the alternative option

The world of art licensing outside of branded or known characters explained.
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Art licensing is a process whereby publishers and manufacturers can licence artwork and imagery that may not be readily available from the obvious licensing resources, such as brand and character-led.

Art licensing is a different approach to standard, mainstream brand-led licensing. Correct and carefully chosen and selected art, licensed for specific products, can offer clients a unique and often very profitable way of obtaining good, strong design for their products, which can dramatically increase sales.

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Art Impressions

Art Impressions was set up as a subsidiary of fine art publisher Collectors Editions, to handle licensing projects for its artists and develop and sell merchandise collections. The firm has since separated and is a stand alone company.

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