ART & DESIGN MONTH: Greenlight looking to street art trend - Licensing.biz

ART & DESIGN MONTH: Greenlight looking to street art trend

Work of graffiti artists now available for brand product licensing opportunities.
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IP service company Greenlight has added the Thunderdog Collective to its rights representation roster.

Thunderdog Collective brings together talent from the world of illustration, graffiti art, toy design, tattoo art and skateboard art. It began in 2006 and includes 16 artists.

Greenlight is now looking to provide the designs to advertisers and product makers.

A new collection of designer t-shirts featuring the artwork is now available in Bloomingdales, Urban Outfitters and other stores under Mighty Fine's Mustache Brigade label.

"Smart brands are recognising the reach of street art and looking to increase their appeal with young buyers by weaving the genre into their branding and products," said Curtis Bowden, VP of Greenlight. "Our partnership with the Thunderdog Collective makes it easy for companies to work with emerging artists on branded advertising and product licensing projects."

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