Andersen Press is continuing to build up the programme for its Elmer property.
The company has welcomed Stamp Creative (lampshades), Shreds (aprons and bags) and Ocean House Media (app) to the licensing drive.
On top of the newcomers, Rainbow Designs has added a backpack, wooden peg puzzle, dominoes and pull-along toys to its range, while Custom Works recently launch a wide range of items including badges, colouring sets, a ruler and magnets.
The Art Group is continuing to sell its range of cards and wall art, while new limited edition wall art is also available from Art You Grew Up With. Museums and Galleries also has gift wrap and writing sets.
A new Elmer book will also be launching in October - Elmer and Super El - alongside a paperback of the Christmas title, Elmer and Papa Red. Half a million paperbacks were sold in a book club deal this spring.
Elmer is available in 40 languages and has sold more than five million copies around the world.