Art Impressions teams with Jem Sportswear

Skelanimals and So So Happy apparel on the way following new deal.
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Art Impressions has granted Jem Sportswear and Awake a master apparel licence in the US for two of its key brands.

The deal covers So So Happy and Skelanimals and will see the firm launch the likes of hoodies, tees, tank tops, dresses, fashion bottoms and related separates.

"Jem and Awake were a key partner for us in the early years of the Skelanimals brand, and we couldn't be more excited to be working with such a great group of people again," said Cindy Bailey, CEO of Art Impressions. "With their excellent sense of design, and ability to deliver a top quality product, Jem and Awake will play a significant part in our plans for growth, expansion and strategic partnerships of Skelanimals and So So Happy in the US."

Jeff Marine, CEO of Jem Sportswear/Awake, added: "We are thrilled to partner with Art Impressions on their incredible brands."

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Art Impressions

Art Impressions was set up as a subsidiary of fine art publisher Collectors Editions, to handle licensing projects for its artists and develop and sell merchandise collections. The firm has since separated and is a stand alone company.

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