Art + Science adds Florence Broadhurst to licensing roster - Licensing.biz

Art + Science adds Florence Broadhurst to licensing roster

The company will launch a licensing programme of the designer’s work, focusing on home, fashion and gifting categories.
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Art + Science International has been appointed by Signature Design Archive (SDA) to represent Australian designer, Florence Broadhurst.

As part of the deal, Art + Science will represent Broadhurst in the UK and Europe, while successful product ranges have already launched across the US, including collaborations with brands such as David Jones, Qantas, Kate Spade, Tosca and Barcs.

“We were impressed with the insight and energy which Art +Science brought to our discussion around the opportunity of bringing Florence Broadhurst to fashion and home design markets in the UK and Europe,” said John Cookson, VP of global partnerships at SDA.

The company will be debuting a new licensing programme across the UK and Europe, which will focus on home, fashion and gifting.

Nicola Webster, licensing director at Art + Science, added: “We are delighted to be working with SDA on the Florence Broadhurst programme and are excited to introduce the designs to our partners.

“The artwork is inspirational and we believe there are numerous opportunities to create innovative product ranges.”

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