Ascot gains five new licensees ahead of flagship event

Links of London, Christy, Christys’ Hats, Milly Green and Oliver Brown have designed a range of goods to celebrate Royal Ascot this year.
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Ascot Racecourse has joined forces with five new licensees, ahead of Royal Ascot this year.

Brokered by IMG, a cross-category licensee portfolio has been put together including Links of London, Christy, Christys’ Hats, Milly Green and Oliver Brown.

Juliet Slot, commercial director at Ascot, said: “Fashion, accessories and food are key facets of everyone’s experience at Ascot, and we are sure that High Street shoppers and our guests on race days will be delighted with all of our new collections.”

The brands’ collections will be available from June in licensees’ standalone, concession and web stores, as well as in high-end High Street retailers.

Links of London will debut a range of charms, necklaces, hat pins and more, while towel producer Christy will launch a variety of towels, picnic blankets, seat pads, napkins, table cloths and bath robes.

Gabrielle Sims, licensing director at IMG, added: “Our strategy has focused on targeting the very best brands, and we are thrilled to have signed five iconic licensees, each synonymous with long-standing British heritage and superior quality products.

“We look forward to the launch of these diverse, timelessly elegant Ascot and Royal Ascot-inspired collections, which can be enjoyed all year round for any occasion.”


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