Asterix brand owner Les Editions Albert René has announced a tie-up with a host of italian supermarkets.
The classic comic brand will be boosted by a new loyalty programme running in Despar supermarkets (known as Spar in the UK).
When a consumer spends €15 or over, they'll receive a free 3D figurine.
There are 24 different models to collect.
The programme kicked off on May 13th and will run for one month until June 16th.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.