AT looks to take science into gaming

Firm appointed by DCD Media to boost Richard Hammond?s Blast Lab.
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TV production and distribution group, DCD Media has appointed AT Brands to help negotiate licensing agreements in the video games field for Richard Hammond’s Blast Lab.

AT will now to looking to exploit interactive games and applications opportunities for Blast Lab on platforms including Nintendo Wii and Sony PlayStation 3 Eye.

“We all know about the Wii, which is currently the world’s best selling console, however it is additional evolutions of technology that are intriguing for Blast Lab, all of which can incorporate movement interfaces,” explained AT Brands’ Simon Kay. “The PS3’s ability to track the position of an object in 3D space using the new Eye offers up more potential for motion-sensing gaming than the Wii Remote.

“That is potentially very interesting for games harnessing scientific concepts that the whole family can enjoy.”

Michael Gottlieb, licensing executive at DCD Publishing, added: “We want to appoint the best licensees in the category and co-ordinate the games with our dynamic merchandising programme.”

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