AT New Media hired by Neon Play - Licensing.biz

AT New Media hired by Neon Play

Developer appoints firm to secure licensed brands and characters for mobile apps and games.
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iPhone and iPad app developer Neon Play has hired AT New Media to help it break into the licensing marketplace.

The firm has already published several successful apps under its own brand - including Flick Football. It has some licensed apps in production including celebrity comedian soundboards for Armstrong & Miller and Dom Joly.

Neon is now looking to secure rights to well known brands and characters, with the help of AT New Media, to further grow its business.

"We knew that we wanted to secure direct licences with major brand owners, but we did not have the necessary expertise and contacts in-house," explained Oli Christie, MD of Neon Play. "We are delighted to have found AT New Media and thoroughly impressed by the brands and characters that they are seeking on our behalf."

Paul Comben, CEO of AT New Media, added: "We are flattered and proud to have been appointed by Neon Play."

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