AT New Media looks to capitalise on Carmageddon buzz - Licensing.biz

AT New Media looks to capitalise on Carmageddon buzz

In talks with apparel and collectables partners as the gory '90s racer enters the app market.
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Carmageddon – the brutal ‘90s racing game in which players could run over pedestrians - will soon be available to iOS, Android and PC gamers via the digital retailer GOG.com.

Carmageddon fans are also eagerly awaiting a new release, Carmageddon Reincarnation, and AT New Media has been appointed to capitalise on the interest surrounding the brand.

The agent has already been in talks with potential partners in regards to merchandising opportunities with a focus on collectibles, apparel, and limited edition concepts.

“With the original soon to be available again and the new version waiting in the wings, Carmageddon-fever is set to explode in the same way it did fifteen years ago,” said Simon Kay of AT New Media.

“The brand is receiving a lot of press coverage and gaming websites are absolutely alive with anticipation, so we will be using this massive buzz to build up a licensing programme that will delight new and old fans alike.”

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